"devised in 2001 a new approach to chocolate: the alliance between gastronomy and health."
Yes. Well it would have to be their own words as I don't think I could come up with anything quite so ballsy. The term they carefully avoided there was 'nutraceutical' and NewTree are far from the first to come up with the idea. But perhaps they weren't aware of that. Let's give them the benefit of the doubt and assume they didn't have internet access in Belgium in 2001.
According to the American Nutraceutical Association,
"The term "nutraceutical" was coined from "nutrition" and "pharmaceutical" in 1989 by Stephen DeFelice, MD, founder and chairman of the Foundation for Innovation in Medicine (FIM), Cranford, NJ. According to DeFelice, 'A nutraceutical is any substance that is a food or a part of a food and provides medical or health benefits, including the prevention and treatment of disease."
Meaning as a science "the alliance between gastronomy and health' has been studied in earnest since at least 1989. But it actually goes back a lot further than that. There was this Greek guy, name of Hippocrates, who said "Let food be your medicine and medicine be your food." He was a bit ahead of New Tree. He came up with the idea around 2400 years ago.
Anyway. Leaving aside my quibbling with their marketing people (who should all be fired), let's have a look at one of their chocolate offerings.
Thyme is from NewTree's Alpha range, designed around the 'health-giving' properties of Omega 3. Supposedly Omega 3 helps protect us from everything from heart disease to antisocial behaviour in teenagers. That's quite a reputation to live up to. The Omega 3 in NewTree's Alpha Thym comes from 'golden roasted flax seeds', which is lucky really. As adventurous as I am with chocolate I'm not sure I'm up to eating salmon-flavoured bars.
This block of chocolate also contains 'fragrant thyme'. Except that it doesn't. If you read the list of ingredients it actually only contains 'natural thyme flavouring'. Hmmm? Is natural thyme flavouring as 'healthful' as the real thing? I suspect not.
For reasons unexplained it also contains puffed rice.
No. I can't figure that one out either.
So how does this all-singing, all-dancing, healthier-than-thou chocolate taste?
The chocolate and thyme combination is a little unusual but certainly not unpleasant. I don't think it really blended well though, and I was left with the impression of chocolate and thyme, not thyme chocolate. One taste slightly after the other.
The chocolate itself is not very sweet which is the way I prefer it. Despite there being no diary in this tablet the texture was quite creamy which I attribute to the soy lecithin. The texture was slightly spoiled for me by the flax seeds being present rather than being ground into the chocolate, however this was minor issue. But those rice puffs really got in the way of a good chocolate sensation. I just cannot understand what they are doing there.
Overall I'd rate this chocolate as 'Meh'. Not great, but not terrible either. Did it improve my 'heart, mind, and overall mood'? The jury is still out on that one. Although this post may contain a few clues.
Daisee.
P.S.
NewTree? Get rid of the cheesy new age music on your home page. And I'm serious about your marketing squad.
Meaning as a science "the alliance between gastronomy and health' has been studied in earnest since at least 1989. But it actually goes back a lot further than that. There was this Greek guy, name of Hippocrates, who said "Let food be your medicine and medicine be your food." He was a bit ahead of New Tree. He came up with the idea around 2400 years ago.
Anyway. Leaving aside my quibbling with their marketing people (who should all be fired), let's have a look at one of their chocolate offerings.
Thyme is from NewTree's Alpha range, designed around the 'health-giving' properties of Omega 3. Supposedly Omega 3 helps protect us from everything from heart disease to antisocial behaviour in teenagers. That's quite a reputation to live up to. The Omega 3 in NewTree's Alpha Thym comes from 'golden roasted flax seeds', which is lucky really. As adventurous as I am with chocolate I'm not sure I'm up to eating salmon-flavoured bars.This block of chocolate also contains 'fragrant thyme'. Except that it doesn't. If you read the list of ingredients it actually only contains 'natural thyme flavouring'. Hmmm? Is natural thyme flavouring as 'healthful' as the real thing? I suspect not.
For reasons unexplained it also contains puffed rice.
No. I can't figure that one out either.
So how does this all-singing, all-dancing, healthier-than-thou chocolate taste?
The chocolate and thyme combination is a little unusual but certainly not unpleasant. I don't think it really blended well though, and I was left with the impression of chocolate and thyme, not thyme chocolate. One taste slightly after the other.
The chocolate itself is not very sweet which is the way I prefer it. Despite there being no diary in this tablet the texture was quite creamy which I attribute to the soy lecithin. The texture was slightly spoiled for me by the flax seeds being present rather than being ground into the chocolate, however this was minor issue. But those rice puffs really got in the way of a good chocolate sensation. I just cannot understand what they are doing there.
Overall I'd rate this chocolate as 'Meh'. Not great, but not terrible either. Did it improve my 'heart, mind, and overall mood'? The jury is still out on that one. Although this post may contain a few clues.
Daisee.
P.S.
NewTree? Get rid of the cheesy new age music on your home page. And I'm serious about your marketing squad.
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